Review your college/department/program information, websites, and social media platforms. Information about your programs and potential grad faculty mentors should be easy to find, informative, and attractive to your target audience, including Millennials, GenZers, Working Professionals/Online Learners.
Things that matter most to today's students are educational costs and degree value.
Your website should reflect these factors:
- Include tuition costs, cost of living and financial aid information. Click for current tuition information, financial aid, and funding for graduate students.
- Keep in mind that international prospects will have different needs and travel requirements. Include links to the Office of Global Engagement and the Office of Student Exchange for helpful information.
- Communicate the value of your program degree(s): What can they do with it? What salaries can they expect?
- Include average time to degree and postgraduate placement stats. Are you tracking your alumni? If not, it’s time to start!
- Provide real life perspectives. Include stories from current students, recent graduates, and alumni that communicate their experiences.
- Include program specific admission requirements (GRE, language tests, portfolios), current examples of your curriculum and access to your graduate program student handbook.
- Please note, if your program requires applicants to submit supplemental materials, these should be added to the GradSlate application. Maintaining materials outside of Slate results in shadow systems and is prohibited by the University. Contact Graduate Admissions for further information.
Post a recruitment video on your website and social media platforms.
- Show departmental/student workspaces (labs, student spaces, studios, etc.).
- Include story videos from students, faculty, and alumni.
- Consider having a student blog about “A Day in the Life.”
- Add videos of Life in Athens.
Add a FAQ section to your website.
- Include application requirements and deadlines.
- Include average time to degree and career placement pathways.
- Include information on assistantships if available in your program.
Capture visitors (prospects) to your graduate program website.
- Embed the Graduate School Request for Information (RFI) and Apply Now buttons on your graduate program webpages.
Review and optimize your social media presence.
- Consider partnering with marketing teams to improve your presence in search engines (search engine optimization).
- Align your social media strategy with recruitment phase and include campaigns highlighting student and alumni success stories, address concerns of support and cost benefit, and answer the question, “Why Graduate Education at UGA?”
